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CRM is an information industry term for software that helps a company manage customer relationships in an organized way.
"We've gone from 8 to 10 Internet conversions per month to 25 to 30 within the first 90 days using Digitrack."

Frank Maione
Dealer Principal
Henderson Hyundai Superstore
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CRM software solutions company teams with Polk to boost sales

TROY, Mich. (January 21, 2009) -- Today Saleztrack, a premier provider of dealership Internet lead management (ILM) software and CRM software applications, announced an exclusive partnership with automotive intelligence market leader R.L. Polk & Co. that allows dealerships to increase sales from Internet leads by 24 percent within 90 days. Saleztrack utilizes Polk Lead Scoring in its recently released Digitrack -- the industry’s newest and unmatched ILM technology -- to help auto dealers “prioritize and pursue the very best Internet leads first,” according to Saleztrack CEO Bill Lloyd

“Polk Lead Scoring significantly enhances our Digitrack product and enables dealers to easily qualify their Internet leads and gain a competitive advantage, resulting in more Internet leads converted into sales,” said Lloyd. “This is a great partnership and addition to Saleztrack’s web-based CRM software.”

Polk Lead Scoring enhances Internet leads with a wide variety of proprietary automotive information and advanced demographics and lifestyle information. Also, it has the industry’s most sophisticated and flexible predictive analytics to score leads. Polk Lead Scoring will give dealerships the most powerful and advanced lead-scoring capability in the auto industry today.

“We’re excited to bring Polk Lead Scoring to Saleztrack,” said Andrew Price, vice-president of Polk’s Automotive Retail Solutions Group. “The integration of Polk Lead Scoring into Digitrack will optimize Saleztrack’s dealers’ ability to incrementally sell more vehicles.”

Integration of Polk Lead Scoring into Digitrack also allows dealers to match the intensity of their communications with a consumer’s timetable for purchase by utilizing Saleztrack’s own patent-pending Lead Orbiter technology. Lead Orbiter maintains communication in an interactive, informative, and subtle-but-persistent manner between the dealership and the consumer via emails. Lead Orbiter also uses full-motion video test drives, prerecorded voice mails, and text messaging to communicate with consumers.

 

About Saleztrack (www.saleztrack.com)
Saleztrack, a technology-driven, results-based, automotive marketing provider utilizes advanced, multi-channeled Web 2.0 technology that dramatically increases both closing ratios and customer retention through its proprietary software and industry-unique kiosk. Saleztrack’s web based crm software and technology driven marketing tools -- Digitrack, SmartBox, and Smartbox Pro -- has proven to significantly increase auto dealers’ sales and revenue while lowering their marketing costs.

About R. L. Polk & Co. (www.polk.com)
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions.  Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business, and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies, and market research firms make good business decisions.  A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom, and the United States.