Digitrack helps auto industry after bailout
CRM software solutions expand to reach Internet car shoppers and boosts sales by 24% within 90 days
Troy, MI 1/22/2009 12:00 PM GMT (TransWorldNews)
Troy-based Saleztrack, a premier provider of automotive dealership web-based CRM software solutions, recently released a new Internet Lead Management (ILM) system capable of increasing Internet auto sales by 24 percent within 90 days.
Digitrack’s unique combination of cutting-edge Web 2.0 technology and Polk Lead Scoring targets the #1 reason auto dealerships lose Internet sales – poor dealer follow-up. Digitrack gives dealerships an affordable method of providing every Internet inquiry a prompt email response that includes an e-brochure with detailed vehicle information and a full-motion video proven to grab customers’ attention and help lead to greater conversion rates.
Digitrack follows-up on this interactive email with an automated phone call that informs consumers about the video message waiting in their Inbox, thanks them for their interest, encourages them to contact the dealership if they have further questions, and even offers a call re-direct if the consumer desires to talk to the dealer immediately. Saleztrack’s CRM software applications already improve dealership communications and sales with consumers who shop in person; Digitrack improves communications and sales with the virtual consumers as well.
The hallmark of Digitrack’s performance is that while all of this communication is automated, it’s also personalized. Saleztrack’s relationship with R. L. Polk & Co. allows Digitrack to utilize Polk Lead Scoring -- technology that enhances Internet leads with a wide variety of proprietary automotive information and advanced demographics and lifestyle information, along with the industry’s most sophisticated and flexible predictive analytics to score leads. Polk Lead Scoring will give dealerships the most powerful and advanced lead scoring capability in the auto industry today. Digitrack’s use of Polk Lead Scoring allows dealers to prioritize and pursue the very best Internet leads first.
Using Polk Lead Scoring, Digitrack even matches the intensity of its communications with the consumer’s timetable for a purchase. This feature utilizes Saleztrack’s own patent-pending Lead Orbiter technology. With Lead Orbiter, Digitrack's automated technology matches communication in an interactive, informative, and subtle-but-persistent manner between the dealership and the Internet lead based upon their in-market readiness via emails, prerecorded voice mails, and text messages until the consumer makes a purchase.
About Saleztrack (www.saleztrack.com)
Saleztrack, a technology-driven, results-based automotive marketing provider utilizes advanced, multi-channeled Web 2.0 technology that dramatically increases both closing ratios and customer retention through its proprietary, web-based CRM software solutions and industry-unique kiosk. Saleztrack’s suite of technology-driven marketing tools -- Digitrack, SmartBox, and Smartbox Pro -- has proven to significantly increase auto dealers’ sales and revenue while lowering their marketing costs.
About R. L. Polk & Co. (www.polk.com)
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business, and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies, and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, Spain, the United Kingdom, and the United States.