Saleztrack’s Lead Orbiter boosts Internet auto sales
Company expands web based CRM software to improve dealership communications
TROY, Mich. (January 21, 2009) -- Saleztrack, a premier provider of auto dealership Internet Lead Management (ILM) and web-based CRM software solutions, announced today the inclusion of its patent-pending Lead Orbiter technology in Digitrack, its new ILM system. Digitrack can boost Internet auto sales by 24 percent within 90 days.
Lead Orbiter solves the #1 dealership problem -- poor follow-up with Internet shoppers. Over 83 percent of automotive consumers shop online and most Internet leads will eventually buy, according to the “2007 Dealer eBusiness Performance Study: The New Buying Influences.” However, the study also revealed that dealerships usually offer poor follow-up -- and lose sales as a result. Saleztrack’s CRM software applications already improve dealership communications with consumers who shop in person; the Lead Orbiter improves communications with online consumers as well.
With Lead Orbiter, Digitrack consistently responds, follows-up, and manages communication between the dealership and the Internet consumer in an interactive, informative, and subtle-but-persistent manner via emails, prerecorded voice mails, and text messages until the consumer makes a purchase.
“Saleztrack is very proud to have developed the patent-pending Lead Orbiter,” said Saleztrack CEO Bill Lloyd. “Maintaining consistent, interactive, and personalized communications with online consumers is the difference between dealerships receiving Internet inquiries and making Internet sales.”
Lead Orbiter also sends an automatic email response to all Internet inquiries that includes detailed vehicle information with a full-motion video -- a virtual test drive that sets Digitrack apart in the ILM field. Lead Orbiter follows-up on this interactive email with a phone call that informs consumers about the video message waiting in their Inbox, thanks them for their interest, and encourages them to contact the dealership if they have further questions.
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About Saleztrack (www.saleztrack.com)
Saleztrack, a technology-driven, results-based automotive marketing provider, utilizes advanced, multi-channeled Web 2.0 technology that dramatically increases both closing ratios and customer retention through its proprietary CRM software applications and industry-unique kiosk. Saleztrack’s suite of technology-driven marketing tools -- Digitrack, SmartBox, and Smartbox Pro -- has proven to significantly increase auto dealers’ sales and revenue, while lowering their marketing costs.