SmartMarketing

Digital Marketing

Digital marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

According to the Internet World Stats website over 1.5 BILLION people are using the Internet. The automotive industry report, The 2007 eBusiness Performance Study: THE NEW BUYING INFLUENCES reports over 83% of customers shop online. The Internet has changed not only the way customers shop for cars, but has also changed the way Dealers sell vehicles. The Digital Revolution is here. Your Dealership may not be using digital media and the Internet to market and sell vehicles, however the top dealers nationwide are and they are also, your competitors.

Saleztrack uses Digital Marketing and Multi-Channel Communications to insure the success of every SmartMarketing campaign purchased by a Dealer. While digital marketing is very effective when using one message type, it is much more successful when a Dealer combines multiple channels in their marketing campaigns. For example, if a Dealer is trying to promote a new vehicle or sales event by way of Direct mail, using Digitrack a Dealer could send out an email message, voice message and/or a text campaign to prospective customers. This, if properly executed, will yield much more positive results than only doing a Direct Market campaign. Digitrack can also send emails, voice messages and/or text messages (SMS) to a list of potential customers with a special offer or reminder for every day of the sales event.

After any sales event, Digitrack will follow up with a Digital Marketing campaign indefinitely, that could be sent to the emails of new potential customers who didn’t buy during the sales event. These new emails would be generated by Saleztrack’s Digital Web 2.0 e-Lead Generation Program.

Saleztrack’s e-Lead Generation Program is a digital media platform that generates e-Leads that have never been sold circulated or shared with any other dealer.  These e-Leads are generated at no additional cost to your Dealer’s marketing budget. Why purchase overpriced, circulated, shared leads that may or may not generate a sales conversion.  Our e-Leads have been proven to be superior to any auto industry sales leads your dealership could purchase.

For more information on our e-Lead Generation Program or to receive a SmartMarketing proposal contact a Saleztrack representative at 1.888.765.3520 or email us at contactus@saleztrack.com.