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"We've gone from 8 to 10 Internet conversions per month to 25 to 30 within the first 90 days using Digitrack."

Frank Maione
Dealer Principal
Henderson Hyundai Superstore
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Digitrack



Internet customers are changing the rules of the automotive retail sales game. Does your Internet department have the right tools to meet this new challenge? Automotive industry studies show that 83% of automotive consumers shop online. Furthermore, the same study shows that only one out of 10 online consumers purchase their vehicle from the dealer to whom they originally inquired. So, how does your dealership stay in the game when it comes to managing the automotive customer in cyberspace?


The Digitrack Solution


Digitrack increases Internet sales as much as 25% in the first 90 days. It is the automotive industry’s first Internet Lead Management (ILM) software solution integrated with Web 2.0 automated technology, streaming video and multi-channel communications. Dealerships using Digitrack have a competitive advantage over their competition.


Why the Digitrack Solution works


Lead Scoring
Identify your hottest Internet leads first and know how to market to them using the most sophisticated and flexible predictive analytics to score leads. Developed by R. L. Polk & Co., Polk Lead Scoring gives dealerships the most powerful and advanced lead-scoring capability in the auto industry today, as well as, being the auto industry's best predictor of the in-market readiness of each prospect that visits your website.


HTML Messages/Streaming Video
Correspond with your Internet prospects via an eBrochure with HTML communications integrated with streaming video.


Voice Broadcast/Text Communications
Increase response rates from Internet leads by using a combination of emails, personalized voice broadcast, and personalized text messaging.


Lead Orbiter
Patent-pending automated technology that manages and markets to thousands of Internet leads each month, using personalized communications with every lead, every time, every sale.


White-Listed Email Server
Get email past spam filters and into your Internet prospects’ Inboxes.


Digitrack’s Sales Match Report
Learn how many of your Internet leads bought a vehicle from your competitors and effectively measure your Internet department’s ROI using proprietary automotive data developed by R. L. Polk & Co.