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CRM is an information industry term for software that helps a company manage customer relationships in an organized way.
ILM is a new information industry term for Internet Lead Management software that helps a company manage Internet leads in an organized way and also includes applications for email, voice and text communications, as well as, Internet marketing solutions.
"We've gone from 8 to 10 Internet conversions per month to 25 to 30 within the first 90 days using Digitrack."

Frank Maione
Dealer Principal
Henderson Hyundai Superstore
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Newsroom

04-21-2008 Saleztrack Announces Integration of Polk Lead Scoring Into Its Digitrack Products
Saleztrack, a premier provider of automotive dealership CRM software solutions, and R. L. Polk & Co., the automotive intelligence market leader, today announced the integration of Polk's Lead Scoring offering into Saleztrack's new Internet Lead Management (ILM) tool, Digitrack.

01-21-2009 Saleztrack’s Lead Orbiter boosts Internet auto sales
Saleztrack, a premier provider of auto dealership Internet Lead Management (ILM) and web-based CRM software solutions, announced today the inclusion of its patent-pending Lead Orbiter technology in Digitrack, its new ILM system. Digitrack can boost Internet auto sales by 24 percent within 90 days.

01-21-2009 CRM software solutions company teams with Polk to boost sales
Today Saleztrack, a premier provider of dealership Internet lead management (ILM) software and CRM software applications, announced an exclusive partnership with automotive intelligence market leader R.L. Polk & Co. that allows dealerships to increase sales from Internet leads by 24 percent within 90 days. Saleztrack utilizes Polk Lead Scoring in its recently released Digitrack -- the industry’s newest and unmatched ILM technology -- to help auto dealers “prioritize and pursue the very best Internet leads first,” according to Saleztrack CEO Bill Lloyd

01-22-2009 Digitrack helps auto industry after bailout
Troy-based Saleztrack, a premier provider of automotive dealership web-based CRM software solutions, recently released a new Internet Lead Management (ILM) system capable of increasing Internet auto sales by 24 percent within 90 days.