SmartBox

One of the greatest challenges for auto dealerships today is translating their accounting driven information in their DMS (dealer management system) into an executable and measurable, marketing effort.

The SmartBox Solution

Putting SmartBox into your Dealership takes your database marketing to a new level. SmartBox allows dealerships’ to Attract, Retain and Close more of its existing sales and service customers by analyzing and segmenting your customer database to ensure that the right offer is delivered at the right time to the right customer!

Why the SmartBox Solution works

• SmartBox uses a multi-channel approach including direct mail, HTML email, voice broadcasting/text messaging and live calls.
• SmartBox uses logic-driven customer lifecycle communications to increase service revenues, as well as new vehicle sales.
• SmartBox is able to identify and target dealership’s customer database finding its most profitable service customers.
• SmartBox is able to identify service business lost, allowing them to directly market to these nonactive service customers, converting them into loyal, paying customers once again.
• SmartBox using R.L. Polk & Company’s advanced analytics is able to identify and develop the very best conquest/prospect opportunities within their market using the industry’s first of its kind Database Analytics & Discovery report.
• SmartBox is able to create a customized Sales Match Report, based on Polk’s automotive data, showing where customers are purchasing their vehicles within the dealership’s market.
• SmartBox using R.L. Polk’s Data Hygiene Services updates and standardizes customer’s address information in a cost-effective way.
• SmartBox build’s dealership’s email address database using Saleztrack’s email append service.