SmartBoxPro

Every successful retail automotive marketing campaign is designed to bring more customers into the auto dealership’s showroom. Most campaigns stop when a customer exits the store.

“Poor dealership follow-up is the #1 cause for lost sales,” According to a major industry study. A NADA study reports “the national auto showroom closing sales ratio is 18-20%.” The same study finds that “90% of unsold dealer showroom prospects are never followed-up with by the salesperson” and “dealership’s customer retention rate is only 35%.” SmartBoxPro was developed to follow-up using automated technology; increase walk-in sales, as well as, increasing customer retention rates.

The SmartBoxPro Solution

SmartBoxPro is the only patent-pending, license scanning-kiosk with integrated showroom and service appointment boards in the auto industry that automates the sales process. It quickly and consistently scans and logs every customer who walks into a dealership’s showroom and simultaneously prints the dealer’s sales worksheet, allowing it to advance into the dealer’s DMS within seconds. The SmartBoxPro CRM suite also includes Digitrack, the most advanced Web-based ILM system in the auto industry today and a complete BDC suite.

Why the SmartBoxPro Solution works

• SmartBoxPro maximizes prospect follow-up and customer retention efforts with our patented BDC suite with integrated showroom and service appointment boards.
• SmartBoxPro doubles show rate of set appointments using SmartBoxPro’s patent-pending Showroom Appointment Board.
• SmartBoxPro follows-up with customers using patent-pending Lead Orbiter automated technology. Lead Orbiter integrates Web 2.0 technology, featuring multi-channel communications that include streaming video, HTML messaging, voice broadcast, and text messaging.
• SmartBoxPro increases a dealership’s email database by using SmartBoxPro’s license scanning-kiosk to capture emails from everyone who enters the dealership showroom.
• SmartBoxPro determines the ROI on every marketing campaign by tracking and measuring specific dealership traffic and sales through SmartBoxPro’s campaign-tracking technology.
• SmartBoxPro creates a customized SmartBoxPro Sales Match Report based on R. L. Polk’s automotive data, showing where lost showroom prospects are purchasing their vehicles within the dealership’s market.

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